Targeted advertising with PPC

Want the ability to reach millions of clients a day?

It sounds too good to be true, but with internet advertising it's true. Every single day millions of people are searching online for products and services and making sure you reach those customers isn't as hard as you might think.

With PPC you have the potential to get your businesses products and services to those who count the most! Your customers!

What is PPC?

It stands for Pay Per Click (PPC) and is an online advertising model employed by search engines and advertising networks to enable you to appear in the search results for a given search term.

If forms part of a group aimed specifically at internet advertising (PPC, SEO, SEM)

Why you should use it?

PPC has a distinct advantage over regular advertising by producing results that are actually relevant to your consumer.

To understand this more you should know there are two fundamental forms of advertising - Interrupting Advertising and Relevant Advertising.

Interrupting advertising is the form of advertising that we experience every day and is employed by magazines ads, newspapers ads, television commercials, billboards, junk mail, flyers and a lot of others.

All these advertising mediums work by trying to interrupt your train of thought as you go about your day. Whether reading the newspaper or watching your favorite TV show, they try to catch your eye in the hope that you will be interested in their services.

You might be asking yourself, why then would people choose this method of advertising?

Well that is because they have access to an extremely large percentage of the population and chances are at least 1-5% will at least view and take action of your advertisement.

Relevant Advertising works on a completely different principle. It tries to produce ads specifically tailored to each individual, giving the advertiser the ability to target specific groups or industries of people right down to areas and states they live in (e.g. Brisbane).

Pay Per Click (PPC) works on this fundamental principle by providing relevant search engine results dependent upon the keywords of phrases you have typed into the search engine (e.g. Google, Yahoo, and Windows Live).

With PPC you simply decide what search terms or phrases you would like to be found on and then set the price you are willing to Pay Per Click (hence the name). It is an extremely cost effective way of advertising.

Now instead of paying high prices to reach thousands of people that might not care about your ad, you only pay when someone physically clicks on your ad, saving you loads of money and sending a visitor to your site that is actually interested in your products and services (otherwise they would not have clicked your advertisement).

Start getting quality leads

Pay Per Click is an extremely cost effective way of providing high quality customer leads. And best of all you can track your campaigns and find out what is working and whats not. This will give you the ability to see which keywords are giving you the greatest Return On Investment (ROI), how much you outlay for each click and how much profit you make off a given keyword.

Unlike Search Engine Optimisation (SEO) you can have PPC up and running within 30mins.

Get up and running quickly

To find out how you can start getting targeted visitors to your site that are looking for your products and services, simply fill out the form below.

Alternatively, Two Socks can arrange to come out and sit down with you to discuss any questions or comments you may have regarding PPC.

We pride ourselves on being approachable so feel free to contact us!

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